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Duluth Trading Company

In Trading
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Duluth Trading Company

Brand personality

The brand personality of Duluth Trading Company is a unique combination of toughness and comfort. The patented letterforms and carefully built taglines are an aural echo of the company’s craft and quality of work. The company offers a wide range of workwear accessories, including jackets, hats, fleece shirts, coveralls, wallets, and more.

Duluth Trading has a brand personality that is true to its customers. The company talks to them like real people, recognizing the realities of worksites. It offers innovative solutions that are tried and tested by a panel of real users.

Humor

The company’s ads have a sense of humor and emphasize the product features. They also use humor to draw attention and increase sales. Like Super Bowl ads, the company uses humor to make its product stand out. Its humorous ads have made it a favorite of customers and have received countless accolades.

The company’s commercials feature a unique blend of humor and satire. Its ads feature characters that are rough and tough while simultaneously giving off a playful vibe. These characters are a signature of the company and are also prominent on their website and social media accounts.

Images

The Duluth Trading Company is a local retailer of workwear, casual wear, and accessories. Its new facility will create over 300 jobs and represents a $53 million investment in Bartow County. The company is committed to making the experience fun for all of its customers.

The Duluth Trading Company has been in business since 1989. Its first product was a long t-shirt that was designed for plumbers. Over the years, it expanded its offering to include more people, including construction workers and other professionals. Today, it is one of the most widely-known workwear brands.

Consistency with rest of brand

The Duluth Trading Company has been in business since 1989 and offers a wide range of men’s apparel. The company originally started out as a clothing manufacturer for plumbers, and as it grew, it expanded its offerings to include workwear for more people. Today, it has a national presence and has over 40 retail locations. Each of its stores has a theme and features displays honoring hardworking individuals.

Consistent branding is the key to a comprehensive brand identity. The Duluth Trading Company embodies its brand personality through videos that are both intelligent and playful. The company also makes use of custom animations that add a fun touch to their videos.

Growing omnichannel lifestyle brand

Duluth Trading Company is an omnichannel lifestyle brand that provides solution-based workwear, casual apparel and accessories for men, women and children. The brand provides an engaging and easy-to-use experience for consumers in stores, online and through its catalogs. The brand is dedicated to providing exceptional customer service and is known for its No Bull Guarantee.

The company has nine stores throughout the upper Midwest. Its retail stores are a key component of its omnichannel strategy. In addition, the company recently completed the conversion of its order management system to a new platform. The new platform provides Duluth with tools to maximize sales and improve customer service across all channels.

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